Meta Ads - Local Auto-Transport USA
Meta Ads for
a Local Auto-Transport company in usa
Auto-Transport company USA
Our client is a national vehicle hauling company in the United States, specializing in auto transport services for both individuals and businesses. The company provides door-to-door car shipping solutions, helping customers move vehicles across states efficiently and securely. With strong industry expertise and a growing demand for transport services, the company was looking to expand its lead acquisition strategy beyond traditional search campaigns.
To scale effectively, the client wanted to test Meta Ads as an additional lead generation channel. Their objective was to acquire thousands of qualified leads for vehicle shipping quotes at a cost low enough to maintain profitability in an industry where margins are often thin.
About
The auto transport niche is highly competitive, with numerous brokers and carriers bidding for the same customers. This made it difficult to generate high volumes of leads at sustainable costs. Additionally, most competitors relied heavily on Google Ads, leaving Meta Ads as a relatively untested channel in this vertical.
The company needed a funnel that could engage users quickly, especially on mobile, where most quote searches happen. Previous campaigns in the industry often struggled with long, complicated forms that reduced conversion rates. Without a mobile-first, frictionless lead capture process, the client risked spending on clicks without generating meaningful leads.
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Year
2025
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Client
Auto-Transport USA
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Services
Hauling
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Project
Meta Ads
Description
To solve these challenges, I designed a mobile-first Meta Ads funnel optimized for simplicity and scale. Ads were created with direct, benefit-focused copy such as “Get your transport quote in seconds,” designed to appeal to users looking for quick answers. Instead of long external forms, I built Instant Lead Forms within Facebook and Instagram, reducing friction and improving submission rates. Campaigns were split-tested regionally and nationally to compare cost-per-lead performance, while a lightweight retargeting layer was added to re-engage visitors who reached the quote page but didn’t convert.
The results exceeded expectations. With an ad spend of $14,978.31, the campaigns generated 5,599 qualified leads at a CPL of just $2.68. Based on an estimated lead value of $350, each lead contributed to a total potential revenue of $1,959,650, representing a highly profitable outcome. This case proved that with the right funnel design, Meta Ads can generate large-scale, low-cost leads even in highly competitive industries like auto transport.